Puracy was founded in 2014 by Sean Busch, motivated by a personal health scare within his family that made him question the harsh chemicals in everyday household products. He partnered with medical doctors and PhDs to formulate safer, plant-based alternatives that still performed effectively. Based in Austin, Texas, Puracy built its reputation on transparency—listing every ingredient online—and rigorous testing. What began as a small operation focused on natural soap has since grown into a full line of household, personal care, and baby products. Their bestselling Natural Multi-Surface Cleaner and Natural Laundry Detergent remain customer favorites, reflecting the brand's founding mission: powerful, non-toxic cleaning without compromise.